Hi, I’m Christine!
I build martech tools that streamline content production, eliminate bottlenecks, and support scalable, sustainable growth.
With a background in editorial operations, data storytelling, and workflow optimization, I’m known for creating innovative solutions that reduce friction, improve clarity, and boost performance across teams.
Want to get in touch? Email me at christine.a.burt@gmail.com, or connect with me on LinkedIn!
Check out my work!
DataWrapper Refresh automation
I built a cloud-based automation tool that updated over 2,000 Datawrapper charts each week. This replaced a manual process and gave our Updates Editor his Mondays back. I initially developed the tool locally, then migrated it to Google Cloud Platform using Cloud Scheduler to enable full automation. The system ran independently every Monday and contributed to more than $15,000 in annual workflow efficiency gains.
Variability Scoring Tool
I developed an in-house machine learning tool that replicated and enhanced Wordsmith’s variability scoring system to automate editorial QA and support large-scale content optimization. The tool helped editorial teams evaluate article uniqueness without manual review, addressing shifting search engine standards around originality.
Trace dependencies tool
I built this tool to streamline data validation in our “Best Of” editorial workflow, where manual QA was delaying publishing and increasing the risk of errors. Initially developed with Google Apps Script and later migrated to Python and the Google Cloud SDK, the tool aimed to automate dependency mapping between Google Docs and Sheets and insert native comments for direct source linking. By eliminating bottlenecks and improving traceability, this tool accelerates production cycles, enhance data confidence, and lay the groundwork for scalable documentation standards.
Multi-Media
Data Story: Road Trip Routes to Witness Incredible Astronomical Events
Client: VacationRenter
Top press placement: Travel + Leisure
Highlights:
• Interactive alien-sightings map
• Scalable data assets reused annually by client, boosting ROI by 40%
Data Story: What Makes A Perfect Band T-Shirt?
Client: RushOrderTees
Top press placement: The Guardian
Highlights:
• An “agency-first,” no-pitch, media placement!
• Public Relations workload reduced by 20%
• Fourfold increase in client’s SEO performance
Data Story: Survey Reveals Surveillance Fears Over the Metaverse Workplace
Client: ExpressVPN
Top Press Placement: PCMag.com
Highlights:
• Client executive interview with CNBC
• Tableau-wireframed visualizations featured in press
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How Much “Vampire Energy” Is Costing American Households - Payless Power
What Americans Really Think of Space Tourism - Payless Power
What Today's Mortgage Rates Really Mean for First-Time Buyers - JW Surety Bonds
"Unbossing" in America: Are Traditional Bosses Becoming Obsolete? - SoftwareFinder.com
What Are the Best U.S. Travel Destinations for Foodies? - VacationRenterUnderstanding BNPL - ConsumerAffairs
Dental Care Confessions - Berxi
Cost of a Bad Company Review - Capitalize
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Debt.com Serves Up Eye-Popping Holiday Predictions
Reality TV Star Vicki Gunvalson is Helping Americans Get Real about their Finances as Debt.com's New Spokesperson
Consolidated Credit Offers Three Free Webinars that Focus on Financial Freedom during the Holidays100 Days 100 Ways Helps Consumers Sprint to Savings this Holiday Season
Consolidated Credit Survey Finds Americans Still Rely on Credit Cards for Holiday Cheer
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Financial education booklets created for one of the industry’s first free online Financial Education Centers. Part of Consolidated Credit’s mission to help over 6 million Americans overcome credit card debt.